A cross-cultural analysis of perception towards sex appeal advertising Dissertation

A cross-cultural analysis of perception towards sex appeal advertising - Dissertation Example In this research, the design taken up for the information involved the distribution of research tools to different places in an attempt to diversify the information acquired and to rule out monotony. Different towns were visited from which I gained an understanding of the information from an even deeper perspective. Research Approach The research approach incorporated in the tabulating of information was a mixture of all the four major types of research. The initial research carried out was the Advocacy research where it was arrived to the conclusion that the existing modes of research and the information acquired was not sufficient for the analysis and conclusion of the topic under review. This is from the fact that numerous people and scientists have indulged in this research method with the hope of coming to a conclusion but with the rise in technology, the information is never satisfactory. There was also the incorporation of the pragmatic approach of research. This is where ther e is the study of what professionals in the stated field have to say regarding the issue. This is important to take into account before incorporating the more popular approaches to research. This is from the fact that they offer a basis for the research and one is able to understand the waytogo buy the research and also offers one an in depth understanding of the topic under review. ... The first one involved going online and looking at several sites in an attempt to understand the different approaches that various professionals and writers had to say regarding the issue of sex appeal advertising. This method was resourceful from the fact that different opinions lead to some form of loggerheading and creates a basis for more research by individual proffesionals. With increase in research, it is clear that more information is arrived at and consequently more knowledge is articulated. Another mode of secondary research incorporated was by visiting live libraries. Libraries are known to harbor many books with different topics and the fact that the library was visited gives more credit to the information presented seeing as many books were visited. There was also the watching of many videos and documentaries that assisted understand the manner through which cultures in the prior years used to take the issue. This is compared to the manner through which contemporary cult ures percieve and act on the matter. Primary Research Primary research is the research through which a research gets information first hand without referring to any other research carried out prior to the date of research. One of the methods that I used in an effort to accumulate data through primary research was by observation. I was able to stand across a street directly opposite to a lotion advertising billboard that had a semi-naked woman photographed in it. I was able to observe the reactions that different women across all ages as they passed trough the location. From this method, I got to understand that different women of different ages had different reactions to the billboard. Women of a slightly older age were greatly offended by the billboard and could be seen frowning as

Internatoinal business mangement 3 Assignment Example | Topics and Well Written Essays - 750 words

Internatoinal business mangement 3 - Assignment Example Hence, a prudent thing to do is to expand the market internationally in the effort to increase profitability and survival at the same time (Hill, 2012). Expanding internationally has many benefits, which increase chances of survival. An organization is able to boost its reputation and boost the staff morale. In addition, the existing products are introduced to new markets, especially if they have become less popular in the domestic markets. The firm’s overreliance on the domestic markets reduces and the risks, though hard to do away with can be spread. The great sales volume as well translate into higher profits However, in establishing a business internationally, it requires coordinated effort as well as sustained management effort. This practically implies management talent. This is easily attained by just setting up an economic model. Such a model is meant for solving problems as it offers a structured solution to the dilemma under review. Global industries are those industries whose firms must compete in all world markets. These industries have the characteristic of gaining economies of scale across markets. These companies pursue a global strategy whereby they compete in all markets and they provide the same product for each market. They identify customer needs and wants in the international borders. Global industries are also characterized by high development and recurrent costs, thus requiring more than one market to recover the costs. The following firms are categorized in the global firms’ category as they have those features. Movie making, bulk chemicals, pharmaceuticals, branded food products, television manufacturing, personal computers and airline travel (Hill, 2012). Multidomestic industries on the other hand, are those industries with a strategy of producing products and services, which are commonly tailored to individual countries. Innovation comes locally and managers decentralize decision-making as well as encourage local sourcing. They